Digital & Print Promotional Ads
The most dynamic portion of our work with Bamboo came in the form of Ad development. We were constantly promoting new products, holiday sales, events and anything else we could think of. Facebook Ads and Google Ads were constantly developed to maintain a fresh message and gather more potential consumers. We wanted our site to stay current and maintain our customers interest. Slider updates and Instagram posts became a daily activity and, as a result, our following grew exponentially. We kept our style true to the identity we had established to continue to build brand loyalty and consistency. It became clear our technique was working as we saw more college students and older demographics begin to become loyal customers.
Deck Series & Design Variations
In order to obtain a larger inventory of deck options, we decided to design decks in series rather than individually. The usual struggle with multiple design options would be the popularity of some designs undercutting the sale of other designs and leading to a large unsellable inventory of the latter. Fortunately, Bamboo had the option of heat transferring graphics onto their boards in-house so we would not have to stock up on a certain quantity of decks and could instead print as they are ordered. This allowed for us to develop various series and test them with consumers. While we maintained a design style true to our identity, we had the freedom to make mistakes and move forward from there. We proceeded to make various series for the brand and even began to bring in featured artists to do their own artist series for the brand. Through diligent designing and test runs we were able to better understand our demographic and, thus, deliver what they wanted.
Ample Supply of Photographs
As mentioned earlier, we were vigorously active in obtaining numerous photos for the brand to maintain fresh content for our viewers and consumers. With our brand ambassadors we were able to get plenty of high quality and impressive action and lifestyle shots throughout the nation. We also set up weekly photoshoots in our own backyard, some withe our ambassadors in action, some local lifestyle, and some basic product shots. We wanted options and to avoid repetitive content and found we were able to accomplish this through persistence and determination.