New Brand Image
We decided to minimally but successfully separate the brand styles aimed to reach the core skateboard market and the longboard & cruiser market.
This is the main brand, however, the name is focused solely on the core skaters and the late teen to late twenty age demographic. While maintaining a very clean graphic style, we set out to develop our image with quality photographs of skating and lifestyle shots to begin pushing this new brand mentality. We developed a basic style for the brand to follow and began moving forward.
BAMBOO SKATEBOARDING CO.
This brand was aimed to represent a laid back Southern California surf culture and reach out to young adults and above. Our goal was to create a relaxed style that would comply with male and female consumers. We softened BSC’s color palate, giving it a more pleasant aesthetic. We developed multiple identifiable brand logo options and even played with the option of a thinner main logo.
Bamboo’s current site enveloped our new mature style with ease of navigation and quality ads & imagery. It’s clean layout and features allowed a simplified User Experience and gave the opportunity to efficiently find what they needed.
The new design has similar features to the previous design, including the carousel with featured products and a welcoming full screen slider. However, with the changes in style to the brand, we made all designs and styles consistent and cleaner. We incorporated a new motto and hashtag, ‘ROLL GREEN’, to emphasize the sustainability of the bamboo products. Once we begin to obtain more inventory and options in product, we plan to incorporate more mobile friendly features to make shopping for a Bamboo Skateboard incredibly efficient and interactive.