Prior Cultural Insight
All members of VIVO have been born and raised in the Southern California surf culture, so relating to Board & Brew’s idiosyncratic was pretty straightforward. Having grown up on surf flics from the 80’s and 90’s, we were able to recreate the feeling of pure stoke and drawn out bottom turns strictly from experience. We also wanted to maintain current design styles and at the same time make them seem like old-school 80’s brands.
Constant Demographic Oversight
While continuing to live in the culture that Board & Brew encompasses, we are constantly surrounded by the image we must recreate. Having been influenced by the surf culture our entire life, as well as studying the developing trends and styles, we are able to steer Board & Brew in the right direction in staying connected with their demographic and ahead of it’s competitors.