Brand Identity & Style Guides
In developing the brands identity, we needed to cater to Rimel’s current grandeur and embody a classy establishment. We utilized a dark cherry wood to reflect the brand ambiance and begin to imagine the atmosphere of the actual restaurant. It was important to us and to the crew at Gravel that all aspects of the restaurant would remain harmonious and always compliment each other. Everything from the wall color and decoration to the menu layout and design had to be in accordance in order to maintain the feel of a classy establishment. We needed to establish guidelines and visual depictions of all possible portions of the restaurant to ensure the restaurant’s appropriate atmosphere.
Brand Apparel & Merchandise
We decided to begin developing ideas for apparel, merchandise, & uniform to further envision the brands ambiance. We mocked up multiple designs and versions of possible products in order to get the full effect of the restaurants atmosphere. All of the designs maintained the decor and personality that we had developed in the identity & style guidelines.