IRIS FOOD & SPIRITS
Basic Home Page
We decided on a simple and aesthetically pleasing home page to welcome users to the site and emphasize the excellence of the restaurant. We shot multiple high quality photos with a softening composition to portray the elegant atmosphere and style of the restaurant to its visitors. We wanted it to remain simple and urge the user forward by dominating the screen with an ornate slider of our photos. With this basic welcoming screen, we were sure users would make the next step in viewing the menu options or, idealy, heading straight to the reservations & contact page.
Charming Layout & Mild Tone
Our goal with the menus was to make the user experience online relatable to their restaurant experience without having them download or redirect to a PDF file. The simplicity of the menu pages would allow the user to simply scroll or swipe through menus as if they were pages in a book. Layout and ease on the viewers eye was a key component in the design of our online menus.
We developed a menu main page that allows the user to select their option along with a simple scrolling choice to navigate through each menu. The ‘booze’ menu incorporates a tab section at the top which allows the user to select their beverage preference and view each menu separately. Our goal was to make each page appeasing as not to overwhelm anyone and allow for choice selection.
Push Towards Reservations Page
Each page on the site is accompanied with a push towards the Reservations page at the bottom. We figured if someone saw something they liked, they would be intrigued to come and, therefore, made it easily accessible for them to make their reservation.
Simplified & Efficient Reservations
Our main goal was to get users to become customers and set a reservation at the restaurant. We made the option for setting a reservation apparent on each page to minimize confusion or inability to navigate to the correct page. The Reservation page is a simple form page that users can fill in their name, party size, date & time, and preference of seating to set their reservation. They may make special requests or even inquire on reserving the restaurant for a party. The user is greeted with a confirmation after their submission and can be instantly contacted by the restaurant to discuss further details. Given the luxurious location of the restaurant, we wanted to make the process of setting a reservation as proper as we could to ensure customer satisfaction.
Management Capabilities & Efficiency
Management at IRIS is immediately notified of reservations and given the proper information to contact the customer and adhere to their needs. Reservations are then automatically put into a calendar to ensure there is not an overbooking in any section and they are capable of meeting the future customers needs.