With the price point and demographic Smile was reaching for, it was decided that the main distributor of the product should be Walmart. While the Walmart brand doesn’t always come to view as a promoter of sustainability and eco conscious customers, Smile thought it would be the best way to get their product to reach a large number of customers and start to push for a change in the optic industry.
We prepared the Smile team with a product catalog, website, and plethora of marketing examples to present to the Walmart headquarters in Bentonville, Arkansas. Through our groundwork in preparing the brand identity, along with the skills of the Smile team, we were able to acquire a deal with Walmart to have Smile products in 750 stores nationwide.
We are excited to see where Smile Eyewear moves in the future and can’t wait for the next step in making their eco friendly product a household name.