Preparation for Investors
First Round Labeling
The first goal was to get out of the gates and prepare the brand for approaching investors. We took a couple of labeling approaches and in the end decided to go with a photo based labeling. We felt it was different and would stand out on the shelves. These beautiful images all around the California coast would be a vital part of the brands image and, in the end, prove influential in the decision for investors to join into the company.
As mentioned, we wanted to take a different approach to labeling than is usually found on the store shelves. With a top-notch photography team on our side, we felt we could really build a strong brand image through powerful imagery throughout California. Ideally, this combination of quality beer and fervent artistic imagery would entice passerby’s to learn more about the brand and indulge in their product. During our shoots, we focused on proper composition to allow for graphic presence without diminishing the impact of the photo.
Community is one of WFBC’s biggest values. In keeping true to their brand, we have developed ways to connect with locals that goes further than just acknowledging and interacting with them. We plan to feature and collaborate with the local’s that provide WFBC with the ingredients they use in each beer. Whether it be the beekeeper who provides the honey for a sweet honey beer or the farmer who they get hops from, we want to get them noticed and feel appreciated for their help and support in the brand. Staying connected and true to the community will always be at the foundation of WFBC and we will continue to develop ways to make that happen.