WEST COAST COVERAGE
We took a trip from San Diego to Portland in a truck loaded with gear and product. In order to evoke the various offerings of the west, from California to Oregon, we captured content from the high desert to the low, snow-capped mountains to rocky riverbeds. Our goal was to show the variety & diversity of the west coast while showcasing these products.
FIREBAUGH / CA
We wanted to capture warmth and the feel of the California deserts in the mornings. Bathed in warm morning light we used a simple bounce to fill in our shadows.
RIVERS & LAKES
MT. SHASTA & KALAMATH RIVER / CA
We wanted to take advantage of the wide variety of scenes this place can offer from the monstrous snowy peaks of shasta to all of the water-ways flowing at its feet. Most of these shots were accomplished by simply exposing for daylight, putting our subject in shade and controlling our scene with a small strobe with an octabank on it.
MT. HOOD / OR
Mixing location and lifestyle with these images we wanted to showcase some rock climbing. With slightly wider crops and using natural light with some bounce we showed the product in use with an active climber keeping the deep green PNW vibes present. We also captured some clean product shots that displayed the iconic shape of Mt hood in the background for the companies release of products in Oregon.
HIGH DESERT & CLIMBING
SMITH ROCK / OR
Sticking with the climbing lifestyle images we pivoted to a high desert in central Oregon. This location offered us massive cliffs and scenes in an entirely different color palette. Smith rock offered us all the warmth and expansive views. Worked simple on these with natural light and let the locations do the talking.
CAMPING & OUTDOORS
TERREBONNE / OR
While camping near Smith Rock we discovered a few other locations nearby that provided great environments for further content. We found some use of a flower field to showcase the floral nature of these products.
BEHIND THE SCENES
GETTING THE SHOTS
We found our way through a variety of terrain searching for great shoot locations. With the diversity of our destinations, we were able to find plenty of beautiful spots.