fbpx

ALPHA LACROSSE

PRODUCT LAUNCH CAMPAIGN

Creative Direction | Video | Photography | Graphic Design

ALPHA LACROSSE

PRODUCT LAUNCH CAMPAIGN

Creative Direction | Video | Photography | Graphic Design

ALPHA LACROSSE

PRODUCT LAUNCH CAMPAIGN

Creative Direction | Video | Photography | Graphic Design

ALPHA LACROSSE

DEPICTING AN ATHLEISURE AESTHETIC

Alpha Lacrosse has made a commitment at their conception that they would continually improve and adapt to the wants and needs of the lacrosse industry. We wanted to help them reach that vision. After developing their brand identity, we worked closely with Alpha on how to depict their products to best fit their new direction.

After discussions, we decided the best path would be to simply portray their products in lifestyle focused imagery and video that would depict their new brand identity.

We worked to showcase Alpha’s new brand identity and culture through these simple day-to-day activity lifestyle images. Whether training or just relaxing, we wanted to portray the versatility of Alpha’s products.

PHOTOGRAPHY

CAPTURING LIFESTYLE

We wanted our images to portray the lifestyle of the consumer. We shot in various locations to build that aesthetic and go along with the story Alpha wanted to tell

PRODUCT LIFESTYLE VIDEO

A DAY IN THE LIFE

With this video, we looked to follow a day in the life of three separate hero’s in order to showcase the versatility of Alpha’s products. From a casual day of surfing and grabbing lunch, to an intense day of training and practice, it was important to showcase daily matters that related to Alpha’s target market.

OUR WORK

SEE WHAT ELSE WE’VE CREATED

Get in touch



ARE YOU A HUMAN? YEP

Contact Us

Got a quick question? Hit us up.

Not readable? Change text. captcha txt

Copyright Vivo Creative