ALPHA LACROSSE
PRODUCT LAUNCH CAMPAIGN
Creative Direction | Video | Photography | Graphic Design
ALPHA LACROSSE
PRODUCT LAUNCH CAMPAIGN
Creative Direction | Video | Photography | Graphic Design
ALPHA LACROSSE
PRODUCT LAUNCH CAMPAIGN
Creative Direction | Video | Photography | Graphic Design
ALPHA LACROSSE
DEPICTING AN ATHLEISURE AESTHETIC
Alpha Lacrosse has made a commitment at their conception that they would continually improve and adapt to the wants and needs of the lacrosse industry. We wanted to help them reach that vision. After developing their brand identity, we worked closely with Alpha on how to depict their products to best fit their new direction.
After discussions, we decided the best path would be to simply portray their products in lifestyle focused imagery and video that would depict their new brand identity.
LIFESTYLE LOOKBOOK
IMAGE FOCUSED
After developing Alpha’s new identity and working closely on the website design, we wanted to make sure the product catalog replicated the brands new direction. We Simplified the graphics and poured a majority of the focus into imagery and overlapping layouts. We wanted to feature the products and the lifestyle the brand now focused on.
We worked to showcase Alpha’s new brand identity and culture through these simple day-to-day activity lifestyle images. Whether training or just relaxing, we wanted to portray the versatility of Alpha’s products.
PHOTOGRAPHY
CAPTURING LIFESTYLE
We wanted our images to portray the lifestyle of the consumer. We shot in various locations to build that aesthetic and go along with the story Alpha wanted to tell
PRODUCT LIFESTYLE VIDEO
A DAY IN THE LIFE
With this video, we looked to follow a day in the life of three separate hero’s in order to showcase the versatility of Alpha’s products. From a casual day of surfing and grabbing lunch, to an intense day of training and practice, it was important to showcase daily matters that related to Alpha’s target market.
