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RED BULL

3X BASKETBALL TOURNAMENT

Creative Direction | Event Identity | Graphic Design

RED BULL

3X BASKETBALL TOURNAMENT

Creative Direction | Event Identity | Graphic Design

RED BULL

3X BASKETBALL TOURNAMENT

Creative Direction | Event Identity | Graphic Design

RED BULL

CLEAN DESIGN FOR A SCALEABLE EVENT

Red Bull approached us with a concept for a new 3×3 Basketball Tournament event they would be pursuing. The goal was to help create a solid branding foundation for the tournament to become a scaleable event with cohesive branding and elements throughout.

We wanted to break away from the single use event identities and have something that could grow as the event grew. We wanted it to be clean, legible & work in any market both national and international.

LOGO & IDENTITY

CRISP & GRAPHIC

After various rounds of inspiration discovery and design trials, we landed on a concept with simple and consistent line usage that can work in a weaving pattern throughout various creative assets. We refrained from expanding the colors beyond Red Bull’s well established current palette to maintain simple brand identification for all event assets.

We developed a brand guideline that outlined various usage standards and possibilities in any potential scenario. We really enjoyed working with the Red Bull team to make sure everything worked great for the event and for the entirety of the brand.

COHESIVE ELEMENTS

CREATING EVENTS ASSETS

To help maintain event cohesiveness, we developed various event assets; from signage to court design, digital assets to medal designs, animations to drink carts, and pretty much any aspect that could be used for the event.

CUSTOM TYPEFACE

EXTENDING IDENTITY

We wanted to allow further customization in the brand identity by establishing a typeface that tied into the logo. We created a custom typeface as an option to use for headlines or call out items that needed to be emphasized beyond the font standards that were laid out for typical body and headline copy in the brand guidelines.

OUR WORK

SEE WHAT ELSE WE’VE CREATED

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