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URBAN SURF 4 KIDS

WEBSITE & BRAND IDENTITY

Creative Direction | Web Design | Brand Identity

URBAN SURF 4 KIDS

WEBSITE & BRAND IDENTITY

Creative Direction | Web Design | Brand Identity

URBAN SURF 4 KIDS

WEBSITE & BRAND IDENTITY

Creative Direction | Web Design | Brand Identity

URBAN SURF 4 KIDS

NEW BRAND LOOK

Urban Surf 4 Kids is a unique outreach organization that works with orphan youth and foster kids. They wanted to rebrand their identity along with a complete overhaul of their website, so we sat down with them and came up with some ideas.

BRAND IDENTITY

SIMPLE & LEGIBLE

One of US4K’s issues with their logo was the legibility of the “4 KIDS” portion. They wanted to maintain a very simple logo that could be read and also used in a variety of layout formats. We made some updates to fonts and added simple iconography, along with switching the color palette from a heavy purple and blue to a softer range of monochromatic blues. We built a variety of layouts for the logo to be used in any layout as to maintain consistency in branding while allowing various options for output.

OLD

NEW

WEBSITE

SPACIOUS & CLEAN

US4K’s website we very copy heavy and cramped and they hoped to create something that was more light hearted and gave a simpler user experience. We helped design and develop a site that cut out a lot of copy, as well as gave a spacious platform to allow visitors to easily discover what they needed to find. We added some graphic elements to further push the water driven aspect of the brand as well as a more organized menu structure and sitemap. Our end goal was to create an environment that was friendly and applicable to volunteers, sponsors and, most importantly, the kids.

OUR WORK

SEE WHAT ELSE WE’VE CREATED

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