Alpha went through a process of really trying to establish their niche in the lacrosse community. In doing so, they wanted to make sure they could maintain their consistency throughout all venues of distribution. We helped redesign their wordmark and logo varieties, as well as build detailed guidelines to be followed in any variety of branded output. The thirty-nine page document covers anything from logo usage to photography editing & styling, web usage to printing guidelines, color varieties to typography options. The guidelines was developed so that any venue they work with will have a keen understanding of how the brand is intended to be portrayed.