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Recreational Equipment, Inc.

PHOTO & AD CAMPAIGN

Creative Direction | Photography | Graphic Design

Recreational Equipment, Inc.

PHOTO & AD CAMPAIGN

Creative Direction | Photography | Graphic Design

Recreational Equipment, Inc.

PHOTO & AD CAMPAIGN

Creative Direction | Photography | Graphic Design

Recreational Equipment, Inc.

PREPARED FOR ANYTHING

For a pitch to REI, we wanted to show the 28L backpack in use with its rain proof features. We decided to shoot this in the Pacific North West for its beautiful scenery and almost certain rain. A few locations within the same mountain range offered us a variety of looks and opportunities to showcase the rainfly on the backpack. REI typically has minimal lighting involved in their imagery so we decided to keep things simple with a one light setup for some, but letting the beautiful diffused light of the woods do most of the work.

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