Highline
Adventures
Great times above the valley
Highline
Adventures
Great times above the valley
CLIENT
INDUSTRY
SERVICES
OUTDOOR RECREATION
FAMILY ADVENTURES
BRAND IDENTITY
PHOTOGRAPHY
BRAND STRATEGY
MOTION & VIDEO
WEBSITE DESIGN & DEVELOPMENT
UX/UI DESIGN
APPAREL & MERCHANDISE
CLIENT
INDUSTRY
OUTDOOR RECREATION
FAMILY ADVENTURES
SERVICES
BRAND IDENTITY
PHOTOGRAPHY
BRAND STRATEGY
MOTION & VIDEO
WEBSITE DESIGN & DEVELOPMENT
UX/UI DESIGN
APPAREL & MERCHANDISE
PROJECT
OVERVIEW
BRAND IDENTITY & STRATEGY
SCOPE
BRAND VALUES
BRAND STRATEGY
BRAND VOICE & MESSAGING
LOGO DESIGN
COLOR PALETTES
TYPOGRAPHY
BRAND GUIDE
Highline Adventures is an outdoor activity experience on a 1200 acre ranch. Their goal is to educate visitors on the history, environment and culture of their area through a series of adventures and outdoor activities.
We teamed up with the crew at Highline Adventures to align their vision, goals & values and construct a brand identity that combined their adventurous exterior with their educational and environmental core ideals.
PROJECT
BRAND IDENTITY & STRATEGY
SCOPE
BRAND VALUES
BRAND STRATEGY
BRAND VOICE & MESSAGING
LOGO DESIGN
COLOR PALETTES
TYPOGRAPHY
BRAND GUIDE
OVERVIEW
Highline Adventures is an outdoor activity experience on a 1200 acre ranch. Their goal is to educate visitors on the history, environment and culture of their area through a series of adventures and outdoor activities.
We teamed up with the crew at Highline Adventures to align their vision, goals & values and construct a brand identity that combined their adventurous exterior with their educational and environmental core ideals.
Crafting a
Brand
DEVELOP A VISION
DESIGN SYSTEMS THAT CONNECT BRANDS
WITH LIKE-MINDED PEOPLE
BRAND IDENTITY & STRATEGY
SPOTLIGHT
BRAND VALUES
MARKET ANALYSIS
BRAND STRATEGY
BRAND VOICE & MESSAGING
We began by extracting all the core concepts that were authentic to the brand, including their values, target market, brand voice & messaging. This allowed us to set the brand strategy and laid the foundation for the visual identity and branding.
DEVELOP A VISION
BRAND IDENTITY & STRATEGY
SPOTLIGHT
BRAND VALUES
BRAND STRATEGY
BRAND VOICE & MESSAGING
OVERVIEW
We began by extracting all the core concepts that were authentic to the brand, including their values, target market, brand voice & messaging. This allowed us to set the brand strategy and laid the foundation for the visual identity and branding.
DEVELOP THE BRAND
BRAND IDENTITY & STRATEGY
SPOTLIGHT
LOGO DESIGN
We then designed their visual identity through their logo, typography, colors, logo variations, graphic styles, image treatment, and more. All together, these pieces created a cohesive brand outline for Highline Adventures to begin.
DEVELOP THE BRAND
BRAND IDENTITY & STRATEGY
SPOTLIGHT
LOGO DESIGN
OVERVIEW
We then designed their visual identity through their logo, typography, colors, logo variations, graphic styles, image treatment, and more. All together, these pieces created a cohesive brand outline for Highline Adventures to begin.
GIVE IT LIFE
SPOTLIGHT
BRAND IDENTITY & STRATEGY
COLOR PALETTES
TYPOGRAPHY
GIVE IT LIFE
BRAND IDENTITY & STRATEGY
SPOTLIGHT
COLOR PALETTES
TYPOGRAPHY
Visual
Narratives
CAPTURE FUN
BRAND PHOTOGRAPHY
SPOTLIGHT
STILL PHOTOGRAPHY
CREATIVE DIRECTION
We directed and shot imagery for the brand to use across various marketing platforms, including their website, billboards, handout flyers, and social media, we well as content to be used for on-site signage and posters. All content was captured in line with the identity we developed for the brand to maintain a cohesive familiar feel throughout.
CAPTURE FUN
BRAND PHOTOGRAPHY
SPOTLIGHT
STILL PHOTOGRAPHY
CREATIVE DIRECTION
APPROACH
We directed and shot imagery for the brand to use across various marketing platforms, including their website, billboards, handout flyers, and social media, we well as content to be used for on-site signage and posters. All content was captured in line with the identity we developed for the brand to maintain a cohesive familiar feel throughout.
Create
Action
We believe nothing tells a story better than visuals that needs no explanation.
SHOW THE STORY
BRAND PROMO VIDEO
SPOTLIGHT
MOTION PHOTOGRAPHY
VIDEO EDITING
CREATIVE DIRECTION
We shot and created a promo reel for Highline Adventures to use on their website and on social channels. The goal was to have something exciting and high intensity set with a wide portrayal of the epic views of the valley throughout entire zipline experience.
SHOW THE STORY
BRAND PROMO VIDEO
SPOTLIGHT
MOTION PHOTOGRAPHY
VIDEO EDITING
CREATIVE DIRECTION
APPROACH
We shot and created a promo reel for Highline Adventures to use on their website and on social channels. The goal was to have something exciting and high intensity set with a wide portrayal of the epic views of the valley throughout entire zipline experience.
Present an
Experience
With exceptional web design, brands can guarantee their voice and integrity are reflected accurately to customers who visit their site.
MAKE FUN ACCESSIBLE
ECOMMERCE & BOOKING WEBSITE
SPOTLIGHT
WEBSITE DESIGN
UX/UI DESIGN
WEBSITE DEVELOPMENT
ECOMMERCE INTEGRATION
BOOKING INTEGRATION
APPROACH
We designed and developed the website for Highline Adventures as both an exciting visual experience for users as well as an intuitive and easy-to-use booking and ecommerce platform for sales and scheduling.
We worked together with the booking platform we sourced to create a simplified frontend user experience to go along with a seamless and smooth backend experience for employees and management to administer sales, day-to-day tasks, company metrics and planning.
MAKE FUN ACCESSIBLE
ECOMMERCE & BOOKING WEBSITE
SPOTLIGHT
WEBSITE DESIGN
UX/UI DESIGN
WEBSITE DEVELOPMENT
ECOMMERCE INTEGRATION
BOOKING INTEGRATION
We designed and developed the website for Highline Adventures as both an exciting visual experience for users as well as an intuitive and easy-to-use booking and ecommerce platform for sales and scheduling.
We worked together with the booking platform we sourced to create a simplified frontend user experience to go along with a seamless and smooth backend experience for employees and management to administer sales, day-to-day tasks, company metrics and planning.
Highline Adventures
Highline Adventures
Highline Adventures
Highline Adventures
Highline Adventures
Highline Adventures
Highline Adventures
Highline Adventures
Highline Adventures
Highline Adventures
Highline Adventures
Highline Adventures
Goods for
Growth
REP THE BRAND
MERCHANDISE & APPAREL DESIGN
SPOTLIGHT
MERCHANDISE DESIGN
APPAREL DESIGN
PRODUCT SOURCING
Highline Adventures wanted to create some merchandise for their employees to use and also to sell on site and through the website. We designed some variations of basic and illustrative merchandise that aligned with the brand guidelines we outlined and developed.
REP THE BRAND
MERCHANDISE & APPAREL DESIGN
SPOTLIGHT
MERCHANDISE DESIGN
APPAREL DESIGN
PRODUCT SOURCING
OVERVIEW
Highline Adventures wanted to create some merchandise for their employees to use and also to sell on site and through the website. We designed some variations of basic and illustrative merchandise that aligned with the brand guidelines we outlined and developed.
