Highline

Adventures

Great times above the valley

Highline

Adventures

Great times above the valley

CLIENT

INDUSTRY

SERVICES

OUTDOOR RECREATION

FAMILY ADVENTURES

BRAND IDENTITY

PHOTOGRAPHY

BRAND STRATEGY

MOTION & VIDEO

WEBSITE DESIGN & DEVELOPMENT

UX/UI DESIGN

APPAREL & MERCHANDISE

CLIENT

INDUSTRY

OUTDOOR RECREATION

FAMILY ADVENTURES

SERVICES

BRAND IDENTITY

PHOTOGRAPHY

BRAND STRATEGY

MOTION & VIDEO

WEBSITE DESIGN & DEVELOPMENT

UX/UI DESIGN

APPAREL & MERCHANDISE

PROJECT

OVERVIEW

BRAND IDENTITY & STRATEGY

SCOPE

BRAND VALUES

BRAND STRATEGY

BRAND VOICE & MESSAGING

LOGO DESIGN

COLOR PALETTES

TYPOGRAPHY

BRAND GUIDE

Highline Adventures is an outdoor activity experience on a 1200 acre ranch. Their goal is to educate visitors on the history, environment and culture of their area through a series of adventures and outdoor activities.

We teamed up with the crew at Highline Adventures to align their vision, goals & values and construct a brand identity that combined their adventurous exterior with their educational and environmental core ideals.

PROJECT

BRAND IDENTITY & STRATEGY

SCOPE

BRAND VALUES

BRAND STRATEGY

BRAND VOICE & MESSAGING

LOGO DESIGN

COLOR PALETTES

TYPOGRAPHY

BRAND GUIDE

OVERVIEW

Highline Adventures is an outdoor activity experience on a 1200 acre ranch. Their goal is to educate visitors on the history, environment and culture of their area through a series of adventures and outdoor activities.

We teamed up with the crew at Highline Adventures to align their vision, goals & values and construct a brand identity that combined their adventurous exterior with their educational and environmental core ideals.

Crafting a

Brand

DEVELOP A VISION

DESIGN SYSTEMS THAT CONNECT BRANDS

WITH LIKE-MINDED PEOPLE

BRAND IDENTITY & STRATEGY

SPOTLIGHT

BRAND VALUES

MARKET ANALYSIS

BRAND STRATEGY

BRAND VOICE & MESSAGING

We began by extracting all the core concepts that were authentic to the brand, including their values, target market, brand voice & messaging. This allowed us to set the brand strategy and laid the foundation for the visual identity and branding.

DEVELOP A VISION

BRAND IDENTITY & STRATEGY

SPOTLIGHT

BRAND VALUES

BRAND STRATEGY

BRAND VOICE & MESSAGING

OVERVIEW

We began by extracting all the core concepts that were authentic to the brand, including their values, target market, brand voice & messaging. This allowed us to set the brand strategy and laid the foundation for the visual identity and branding.

DEVELOP THE BRAND

BRAND IDENTITY & STRATEGY

SPOTLIGHT

LOGO DESIGN

We then designed their visual identity through their logo, typography, colors, logo variations, graphic styles, image treatment, and more. All together, these pieces created a cohesive brand outline for Highline Adventures to begin.

DEVELOP THE BRAND

BRAND IDENTITY & STRATEGY

SPOTLIGHT

LOGO DESIGN

OVERVIEW

We then designed their visual identity through their logo, typography, colors, logo variations, graphic styles, image treatment, and more. All together, these pieces created a cohesive brand outline for Highline Adventures to begin.

GIVE IT LIFE

SPOTLIGHT

BRAND IDENTITY & STRATEGY
COLOR PALETTES
TYPOGRAPHY

GIVE IT LIFE

BRAND IDENTITY & STRATEGY

SPOTLIGHT

COLOR PALETTES

TYPOGRAPHY

Visual

Narratives

CAPTURE FUN

BRAND PHOTOGRAPHY

SPOTLIGHT

STILL PHOTOGRAPHY
CREATIVE DIRECTION

We directed and shot imagery for the brand to use across various marketing platforms, including their website, billboards, handout flyers, and social media, we well as content to be used for on-site signage and posters. All content was captured in line with the identity we developed for the brand to maintain a cohesive familiar feel throughout.

CAPTURE FUN

BRAND PHOTOGRAPHY

SPOTLIGHT

STILL PHOTOGRAPHY

CREATIVE DIRECTION

APPROACH

We directed and shot imagery for the brand to use across various marketing platforms, including their website, billboards, handout flyers, and social media, we well as content to be used for on-site signage and posters. All content was captured in line with the identity we developed for the brand to maintain a cohesive familiar feel throughout.

Create

Action

We believe nothing tells a story better than visuals that needs no explanation.

SHOW THE STORY

BRAND PROMO VIDEO

SPOTLIGHT

MOTION PHOTOGRAPHY
VIDEO EDITING
CREATIVE DIRECTION

We shot and created a promo reel for Highline Adventures to use on their website and on social channels. The goal was to have something exciting and high intensity set with a wide portrayal of the epic views of the valley throughout entire zipline experience.

SHOW THE STORY

BRAND PROMO VIDEO

SPOTLIGHT

MOTION PHOTOGRAPHY

VIDEO EDITING

CREATIVE DIRECTION

APPROACH

We shot and created a promo reel for Highline Adventures to use on their website and on social channels. The goal was to have something exciting and high intensity set with a wide portrayal of the epic views of the valley throughout entire zipline experience.

Present an

Experience

With exceptional web design, brands can guarantee their voice and integrity are reflected accurately to customers who visit their site.

MAKE FUN ACCESSIBLE

ECOMMERCE & BOOKING WEBSITE

SPOTLIGHT

WEBSITE DESIGN

UX/UI DESIGN

WEBSITE DEVELOPMENT

ECOMMERCE INTEGRATION

BOOKING INTEGRATION

APPROACH

We designed and developed the website for Highline Adventures as both an exciting visual experience for users as well as an intuitive and easy-to-use booking and ecommerce platform for sales and scheduling.

We worked together with the booking platform we sourced to create a simplified frontend user experience to go along with a seamless and smooth backend experience for employees and management to administer sales, day-to-day tasks, company metrics and planning.

MAKE FUN ACCESSIBLE

ECOMMERCE & BOOKING WEBSITE

SPOTLIGHT

WEBSITE DESIGN
UX/UI DESIGN
WEBSITE DEVELOPMENT
ECOMMERCE INTEGRATION
BOOKING INTEGRATION

We designed and developed the website for Highline Adventures as both an exciting visual experience for users as well as an intuitive and easy-to-use booking and ecommerce platform for sales and scheduling.

We worked together with the booking platform we sourced to create a simplified frontend user experience to go along with a seamless and smooth backend experience for employees and management to administer sales, day-to-day tasks, company metrics and planning.

Highline Adventures 

Highline Adventures 

Highline Adventures 

Highline Adventures 

Highline Adventures 

Highline Adventures 

Highline Adventures 

Highline Adventures 

Highline Adventures 

Highline Adventures 

Highline Adventures 

Highline Adventures 

Goods for

Growth

REP THE BRAND

MERCHANDISE & APPAREL DESIGN

SPOTLIGHT

MERCHANDISE DESIGN

APPAREL DESIGN

PRODUCT SOURCING

Highline Adventures wanted to create some merchandise for their employees to use and also to sell on site and through the website. We designed some variations of basic and illustrative merchandise that aligned with the brand guidelines we outlined and developed.

REP THE BRAND

MERCHANDISE & APPAREL DESIGN

SPOTLIGHT

MERCHANDISE DESIGN

APPAREL DESIGN

PRODUCT SOURCING

OVERVIEW

Highline Adventures wanted to create some merchandise for their employees to use and also to sell on site and through the website. We designed some variations of basic and illustrative merchandise that aligned with the brand guidelines we outlined and developed.