Red Bull
3X Basketball
Branding an Experience
Red Bull
3X Basketball
Branding an Experience
CLIENT
PROJECT
SERVICES
RED BULL 3X BASKETBALL
BRAND IDENTITY DESIGN
CREATIVE DIRECTION &
AND PRODUCTION
BRAND IDENTITY DESIGN
LOGO & VARIATIONS
CUSTOM TYPEFACE
BRAND GUIDELINES
PATTERNS & ICONOGRAPHY
ON-SITE SIGNAGE
KEY VISUAL PROMOTIONS
CAN DESIGN
BILLBOARDS, POSTERS & FLYERS
ARENA WINDOW WRAPS
REGIONAL & NATIONAL BRANDIG
COURT SIGNAGE
MEDAL DESIGN & RENDERS
COURT FLOOR GRAPHICS
MERCHANDISE DESIGN
BACKBOARD & GAMEPLAY GRAPHICS
CLIENT
PROJECT
RED BULL 3X BASKETBALL
BRAND IDENTITY DESIGN
CREATIVE DIRECTION &
AND PRODUCTION
SERVICES
BRAND IDENTITY DESIGN
LOGO & VARIATIONS
CUSTOM TYPEFACE
BRAND GUIDELINES
PATTERNS & ICONOGRAPHY
ON-SITE SIGNAGE
KEY VISUAL PROMOTIONS
CAN DESIGN
BILLBOARDS, POSTERS & FLYERS
ARENA WINDOW WRAPS
REGIONAL & NATIONAL BRANDIG
COURT SIGNAGE
MEDAL DESIGN & RENDERS
COURT FLOOR GRAPHICS
MERCHANDISE DESIGN
BACKBOARD & GAMEPLAY GRAPHICS
PROJECT
OVERVIEW
BRAND IDENTITY & STRATEGY
SCOPE
BRAND IDENTITY DESIGN
CREATIVE DIRECTION
LOGO DESIGN & VARIATIONS
BRAND STRATEGY
Red Bull approached us with a concept for a new 3×3 Basketball Tournament event they would be pursuing. The goal was to help create a solid branding foundation for the tournament to become a scalable event with cohesive branding and elements throughout.
We wanted to break away from the single use event identities and have something that could grow as the event grew. We wanted it to be clean, legible & work in any market both national and international.
PROJECT
BRAND IDENTITY & STRATEGY
SCOPE
BRAND IDENTITY DESIGN
CREATIVE DIRECTION
LOGO DESIGN & VARIATIONS
BRAND STRATEGY
OVERVIEW
Red Bull approached us with a concept for a new 3×3 Basketball Tournament event they would be pursuing. The goal was to help create a solid branding foundation for the tournament to become a scalable event with cohesive branding and elements throughout.
We wanted to break away from the single use event identities and have something that could grow as the event grew. We wanted it to be clean, legible & work in any market both national and international.
PROJECT
BRAND IDENTITY DESIGN
SCOPE
BRAND GUIDELINES
OVERVIEW
After various rounds of inspiration discovery and design trials, we landed on a concept with simple and consistent line usage that can work in a weaving pattern throughout various creative assets. We refrained from expanding the colors beyond Red Bull’s well established current palette to maintain simple brand identification for all event assets.
We developed a brand guideline that outlined various usage standards and possibilities in any potential scenario. We really enjoyed working with the Red Bull team to make sure everything worked great for the event and for the entirety of the brand.
PROJECT
BRAND IDENTITY DESIGN
SCOPE
BRAND GUIDELINES
After various rounds of inspiration discovery and design trials, we landed on a concept with simple and consistent line usage that can work in a weaving pattern throughout various creative assets. We refrained from expanding the colors beyond Red Bull’s well established current palette to maintain simple brand identification for all event assets.
We developed a brand guideline that outlined various usage standards and possibilities in any potential scenario. We really enjoyed working with the Red Bull team to make sure everything worked great for the event and for the entirety of the brand.
Expanding
Identity
DESIGN FOR GROWTH
CREATIVE DIRECTION & PRODUCTION
SCOPE
CUSTOM TYPEFACE
PATTERNS & ICONOGRAPHY
REGIONAL & NATIONAL BRANDING
We began by extracting all the core concepts that were authentic to the brand, including their values, target market, brand voice & messaging. This allowed us to set the brand strategy and laid the foundation for the visual identity and branding.
DESIGN FOR GROWTH
CREATIVE DIRECTION & PRODUCTION
SCOPE
CUSTOM TYPEFACE
PATTERNS & ICONOGRAPHY
REGIONAL & NATIONAL BRANDING
APPROACH
We began by extracting all the core concepts that were authentic to the brand, including their values, target market, brand voice & messaging. This allowed us to set the brand strategy and laid the foundation for the visual identity and branding.
CONCEPT TO CREATION
PRODUCTION
CREATIVE DIRECTION & PRODUCTION
CAN DESIGN
MEDAL DESIGN & RENDERS
COURT FLOOR GRAPHICS
GAMEPLAY GRAPHICS
KEY VISUAL PROMOTIONS
ON-SITE SIGNAGE
BILLBOARDS, POSTERS & FLYERS
ARENA WINDOW WRAPS
COURT SIGNAGE
MERCHANDISE DESIGN
CONCEPT TO CREATION
CREATIVE DIRECTION & PRODUCTION
PRODUCTION
CAN DESIGN
MEDAL DESIGN & RENDERS
COURT FLOOR GRAPHICS
MERCHANDISE DESIGN
COURT SIGNAGE
ARENA WINDOW WRAPS
BILLBOARDS, POSTERS & FLYERS
ON-SITE SIGNAGE
KEY VISUAL PROMOTIONS
GAMEPLAY GRAPHICS
