Red Bull

3X Basketball

Branding an Experience

Red Bull

3X Basketball

Branding an Experience

CLIENT

PROJECT

SERVICES

RED BULL 3X BASKETBALL

BRAND IDENTITY DESIGN

CREATIVE DIRECTION &

AND PRODUCTION

CLIENT

PROJECT

RED BULL 3X BASKETBALL

BRAND IDENTITY DESIGN

CREATIVE DIRECTION &

AND PRODUCTION

SERVICES

PROJECT

OVERVIEW

BRAND IDENTITY & STRATEGY

SCOPE

BRAND IDENTITY DESIGN

CREATIVE DIRECTION

LOGO DESIGN & VARIATIONS

BRAND STRATEGY

Red Bull approached us with a concept for a new 3×3 Basketball Tournament event they would be pursuing. The goal was to help create a solid branding foundation for the tournament to become a scalable event with cohesive branding and elements throughout.

We wanted to break away from the single use event identities and have something that could grow as the event grew. We wanted it to be clean, legible & work in any market both national and international.

PROJECT

BRAND IDENTITY & STRATEGY

SCOPE

BRAND IDENTITY DESIGN

CREATIVE DIRECTION

LOGO DESIGN & VARIATIONS

BRAND STRATEGY

OVERVIEW

Red Bull approached us with a concept for a new 3×3 Basketball Tournament event they would be pursuing. The goal was to help create a solid branding foundation for the tournament to become a scalable event with cohesive branding and elements throughout.

We wanted to break away from the single use event identities and have something that could grow as the event grew. We wanted it to be clean, legible & work in any market both national and international.

PROJECT

BRAND IDENTITY DESIGN

SCOPE

BRAND GUIDELINES

OVERVIEW

After various rounds of inspiration discovery and design trials, we landed on a concept with simple and consistent line usage that can work in a weaving pattern throughout various creative assets. We refrained from expanding the colors beyond Red Bull’s well established current palette to maintain simple brand identification for all event assets.

We developed a brand guideline that outlined various usage standards and possibilities in any potential scenario. We really enjoyed working with the Red Bull team to make sure everything worked great for the event and for the entirety of the brand.

PROJECT

BRAND IDENTITY DESIGN

SCOPE

BRAND GUIDELINES

After various rounds of inspiration discovery and design trials, we landed on a concept with simple and consistent line usage that can work in a weaving pattern throughout various creative assets. We refrained from expanding the colors beyond Red Bull’s well established current palette to maintain simple brand identification for all event assets.

We developed a brand guideline that outlined various usage standards and possibilities in any potential scenario. We really enjoyed working with the Red Bull team to make sure everything worked great for the event and for the entirety of the brand.

Expanding

Identity

DESIGN FOR GROWTH

CREATIVE DIRECTION & PRODUCTION

SCOPE

CUSTOM TYPEFACE
PATTERNS & ICONOGRAPHY
REGIONAL & NATIONAL BRANDING

We began by extracting all the core concepts that were authentic to the brand, including their values, target market, brand voice & messaging. This allowed us to set the brand strategy and laid the foundation for the visual identity and branding.

DESIGN FOR GROWTH

CREATIVE DIRECTION & PRODUCTION

SCOPE

CUSTOM TYPEFACE

PATTERNS & ICONOGRAPHY

REGIONAL & NATIONAL BRANDING

APPROACH

We began by extracting all the core concepts that were authentic to the brand, including their values, target market, brand voice & messaging. This allowed us to set the brand strategy and laid the foundation for the visual identity and branding.

CONCEPT TO CREATION

PRODUCTION

CREATIVE DIRECTION & PRODUCTION
CAN DESIGN
MEDAL DESIGN & RENDERS
COURT FLOOR GRAPHICS
GAMEPLAY GRAPHICS
KEY VISUAL PROMOTIONS
ON-SITE SIGNAGE
BILLBOARDS, POSTERS & FLYERS
ARENA WINDOW WRAPS
COURT SIGNAGE
MERCHANDISE DESIGN

CONCEPT TO CREATION

CREATIVE DIRECTION & PRODUCTION

PRODUCTION

CAN DESIGN

MEDAL DESIGN & RENDERS

COURT FLOOR GRAPHICS

MERCHANDISE DESIGN

COURT SIGNAGE

ARENA WINDOW WRAPS

BILLBOARDS, POSTERS & FLYERS

ON-SITE SIGNAGE

KEY VISUAL PROMOTIONS

GAMEPLAY GRAPHICS