Red Bull

Scramble Series

Unique terrain. Exhilarating courses. Thrilling competition.

Red Bull

Scramble Series

Unique terrain. Exhilarating courses. Thrilling competition.

CLIENT

PROJECT

SERVICES

RED BULL SCRAMBLE SERIES

BRAND IDENTITY DESIGN

CREATIVE DIRECTION &

AND PRODUCTION

BRAND IDENTITY DESIGN

LOGO & VARIATIONS

CUSTOM TYPEFACE

BRAND GUIDELINES

PATTERNS & ICONOGRAPHY

ON-SITE SIGNAGE

KEY VISUAL PROMOTIONS

BILLBOARDS, POSTERS & FLYERS

TROPHY DESIGN & RENDERS

MERCHANDISE DESIGN

CLIENT

PROJECT

RED BULL SCRAMBLE SERIES

BRAND IDENTITY DESIGN

CREATIVE DIRECTION &

AND PRODUCTION

SERVICES

BRAND IDENTITY DESIGN

LOGO & VARIATIONS

CUSTOM TYPEFACE

BRAND GUIDELINES

PATTERNS & ICONOGRAPHY

ON-SITE SIGNAGE

KEY VISUAL PROMOTIONS

BILLBOARDS, POSTERS & FLYERS

TROPHY DESIGN & RENDERS

MERCHANDISE DESIGN

PROJECT

OVERVIEW

BRAND IDENTITY & STRATEGY

SCOPE

BRAND IDENTITY DESIGN

CREATIVE DIRECTION

LOGO DESIGN & VARIATIONS

BRAND STRATEGY

Red Bull wanted to start a series that allowed drivers in Pro and Sportsman classes to compete against one another for a season-long championship. We started with a couple locations and the popularity of the event soon expanded it to a nationwide series experience.

We had the opportunity to create a general template design for the series then implemented location specific elements into each series variation to make them all cohesive, yet unique.

PROJECT

BRAND IDENTITY & STRATEGY

SCOPE

BRAND IDENTITY DESIGN

CREATIVE DIRECTION

LOGO DESIGN & VARIATIONS

BRAND STRATEGY

OVERVIEW

Red Bull wanted to start a series that allowed drivers in Pro and Sportsman classes to compete against one another for a season-long championship. We started with a couple locations and the popularity of the event soon expanded it to a nationwide series experience.

We had the opportunity to create a general template design for the series then implemented location specific elements into each series variation to make them all cohesive, yet unique.

PROJECT

BRAND IDENTITY DESIGN

SCOPE

LOGO VARIATIONS

OVERVIEW

Each series event was built off a main layout that we developed from the initial rounds that included the framing, wordmark style and SxS positioning. We then implemented specific landmarks, environment, texture and features specific to each location to create a more unique and personalized logo.

PROJECT

BRAND IDENTITY DESIGN

SCOPE

LOGO VARIATIONS

Each series event was built off a main layout that we developed from the initial rounds that included the framing, wordmark style and SxS positioning. We then implemented specific landmarks, environment, texture and features specific to each location to create a more unique and personalized logo.

Developing

Content

EXPANDING REACH

CREATIVE DIRECTION & PRODUCTION

SCOPE

KEY VISUAL PROMOTIONS
BILLBOARDS, POSTERS & FLYERS
ON-SITE SIGNAGE

Each event needed to develop key visual promotions for all media channels to advertise, so we created various templates to incorporate each locations styling so that we could maintain a series consistency that adjusted to each events needs. We developed and designed all digital and print media for pre-race and on-site promotions.

EXPANDING REACH

CREATIVE DIRECTION & PRODUCTION

SCOPE

KEY VISUAL PROMOTIONS

BILLBOARDS, POSTERS & FLYERS

ON-SITE SIGNAGE

APPROACH

Each event needed to develop key visual promotions for all media channels to advertise, so we created various templates to incorporate each locations styling so that we could maintain a series consistency that adjusted to each events needs. We developed and designed all digital and print media for pre-race and on-site promotions.