Red Bull
Scramble Series
Unique terrain. Exhilarating courses. Thrilling competition.
Red Bull
Scramble Series
Unique terrain. Exhilarating courses. Thrilling competition.
CLIENT
PROJECT
SERVICES
RED BULL SCRAMBLE SERIES
BRAND IDENTITY DESIGN
CREATIVE DIRECTION &
AND PRODUCTION
BRAND IDENTITY DESIGN
LOGO & VARIATIONS
CUSTOM TYPEFACE
BRAND GUIDELINES
PATTERNS & ICONOGRAPHY
ON-SITE SIGNAGE
KEY VISUAL PROMOTIONS
BILLBOARDS, POSTERS & FLYERS
TROPHY DESIGN & RENDERS
MERCHANDISE DESIGN
CLIENT
PROJECT
RED BULL SCRAMBLE SERIES
BRAND IDENTITY DESIGN
CREATIVE DIRECTION &
AND PRODUCTION
SERVICES
BRAND IDENTITY DESIGN
LOGO & VARIATIONS
CUSTOM TYPEFACE
BRAND GUIDELINES
PATTERNS & ICONOGRAPHY
ON-SITE SIGNAGE
KEY VISUAL PROMOTIONS
BILLBOARDS, POSTERS & FLYERS
TROPHY DESIGN & RENDERS
MERCHANDISE DESIGN
PROJECT
OVERVIEW
BRAND IDENTITY & STRATEGY
SCOPE
BRAND IDENTITY DESIGN
CREATIVE DIRECTION
LOGO DESIGN & VARIATIONS
BRAND STRATEGY
Red Bull wanted to start a series that allowed drivers in Pro and Sportsman classes to compete against one another for a season-long championship. We started with a couple locations and the popularity of the event soon expanded it to a nationwide series experience.
We had the opportunity to create a general template design for the series then implemented location specific elements into each series variation to make them all cohesive, yet unique.
PROJECT
BRAND IDENTITY & STRATEGY
SCOPE
BRAND IDENTITY DESIGN
CREATIVE DIRECTION
LOGO DESIGN & VARIATIONS
BRAND STRATEGY
OVERVIEW
Red Bull wanted to start a series that allowed drivers in Pro and Sportsman classes to compete against one another for a season-long championship. We started with a couple locations and the popularity of the event soon expanded it to a nationwide series experience.
We had the opportunity to create a general template design for the series then implemented location specific elements into each series variation to make them all cohesive, yet unique.
PROJECT
BRAND IDENTITY DESIGN
SCOPE
LOGO VARIATIONS
OVERVIEW
Each series event was built off a main layout that we developed from the initial rounds that included the framing, wordmark style and SxS positioning. We then implemented specific landmarks, environment, texture and features specific to each location to create a more unique and personalized logo.
PROJECT
BRAND IDENTITY DESIGN
SCOPE
LOGO VARIATIONS
Each series event was built off a main layout that we developed from the initial rounds that included the framing, wordmark style and SxS positioning. We then implemented specific landmarks, environment, texture and features specific to each location to create a more unique and personalized logo.
Developing
Content
EXPANDING REACH
CREATIVE DIRECTION & PRODUCTION
SCOPE
KEY VISUAL PROMOTIONS
BILLBOARDS, POSTERS & FLYERS
ON-SITE SIGNAGE
Each event needed to develop key visual promotions for all media channels to advertise, so we created various templates to incorporate each locations styling so that we could maintain a series consistency that adjusted to each events needs. We developed and designed all digital and print media for pre-race and on-site promotions.
EXPANDING REACH
CREATIVE DIRECTION & PRODUCTION
SCOPE
KEY VISUAL PROMOTIONS
BILLBOARDS, POSTERS & FLYERS
ON-SITE SIGNAGE
APPROACH
Each event needed to develop key visual promotions for all media channels to advertise, so we created various templates to incorporate each locations styling so that we could maintain a series consistency that adjusted to each events needs. We developed and designed all digital and print media for pre-race and on-site promotions.
